Tanzania is a unique origin for Wakuli. The partnership with Cafe Business Consult CBC is as old as Wakuli itself. In a way Tanzania is our birthplace. Yorick, Wakuli’s co-founder, worked for an aid organisation in Tanzania, supporting cooperatives to professionalise. There he saw that, if there is no market for the improved quality coffee farmers get disillusioned and leave coffee, literally ripping out coffee plants and replacing them with corn or wheat. Yorick started asking the question: What if you take out unnecessary middlemen? What if we actually start paying farmers what they deserve? What if regular coffee drinkers started appreciating specialty coffee? That could really be a gamechanger. The idea for Wakuli was born and after three years of working closely with our partner CBC in Tanzania in 2023 we finally imported the first Tanzania coffee.
